Invest in NFTs? Best buy sneakers online

“Sneakers are a very important asset, they have a very special connection with consumers, they generate connection, nostalgia and, faced with a scenario in which there was no trust or availability, the opportunity was seen to create a stock market where the products, their value and the availability of the market value”, Rodrigo Mazal, general manager of Latin America at StockX, told Expansión.

The company assures that it has become highly relevant among users of the Z generation; because 70% of its consumers are under 35 years old and most of the people who use the application are under 25 years old. In addition, the platform is considered a reference real-time market for the purchase and sale of sneakers, clothing, collectible items, accessories, and electronics, among others.

These items of current culture have become more attractive over time thanks to the hype and popularity they acquire.

Proof of this is what has happened with brands like New Balance, who in 2020 and thanks to Aimé Leon Dore (ALD), gave the 550 model a twist, launching versions that accentuated the red and green colors and that were sold in question. of minutes. In fact, ALD founder Teddy Santis is now creative director of New Balance’s Made in the USA line.

These models managed to sell for more than 200 dollars and have caused characters like Timothée Chalamet, Harry Styles, Rihanna or Kanye West to be all fans of the brand. Although in the case of StockX the premise is to sell new products, with original packaging, market attention is one of the pillars of its business.

The first collections of an early collaboration can grow in value over time, especially as the partnership continues to evolve and build excitement with fans.

Going back to the example of the New Balance x Aimé Leon Dore, original 990 and 997, these had an average appreciation rate of 180%, while the first two Crocs x Post Malone releases doubled their average price.

Additionally, the first two Supreme x Fox Racing collections have seen consistent value gains, with an average appreciation rate of 70% over the past two years.