July 1 (Portaltic/EP) –
target works on a new option for Instagram that converts all the videos that are published into ‘reels’, a tool that some users are already having access to.
As confirmed by the company TechCrunch, the social network seeks to promote the ‘reel’ format, which consists of short 15-second videos in which audio edits can be made or apply effects and filters.
With this change, the company founded by Mark Zuckerberg plans to “simplify and improve the video experience” on Instagram, so that other users can discover and share this content, as a spokesperson has pointed out.
As the social network consultant has advanced Matt Navarre via Twitter, the social network now features a notification alerting users that all video posts will be shared as ‘reels’.
The characteristics of this option are detailed below. allows to modify and improve the content with music, effects and editing tools.
In addition, thanks to this functionality, any user will be able to discover a video and use its original audio to create a ‘reel’ as long as it has been published on a public account.
Likewise, any other member of the community will be able to create a ‘remix’ with said ‘reel’ and download it. That is, in case the author of this reel does not deactivate this option.
That is, if a user with a public account does not want other users can do a ‘remix’ with your content, you can disable this option from the Settings section. However, these content creators will also have the possibility to deactivate this function individually, in each of the ‘reels’.
In contrast, for accounts set to private, ‘reels’ only will be visible to your followersnot being able to access them other users who have been denied the tracking request.
At the moment, it is unknown if Instagram plans to implement this modification soon or how many people are having access to this option, in the testing phase.
From TechCrunch they remember that this new company strategy comes just a few months after Meta revealed that the ‘reels’ now account for more than 20 percent of the time that people dedicate to the social network.
He also does it days after he started testing a new design of your ‘feed’ to offer the content in full screen, with a style very similar to what TikTok now offers.
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