Instagram tests ad breaks of 3 to 5 seconds in the feed

June 3 (Portaltic/EP) –

instagram has begun working on a new functionality focused on advertising, which introduces pauses of between three and five seconds, which cannot be skipped and which some users of the platform have already been able to test.

This Meta service already introduces promotional content in the ‘feed’ in all accounts that belong to people over 18 years of age. With them, advertisers can reach more people or increase their brand recognition.

The company is now working on a new feature called Ad Break (Ad Break), which introduces advertising on Instagram in a different way than the current one, that is, appearing before playing a video, as you have warned Android Authority.

This is indicated at the bottom of it, where the duration of the ad is shown, between three and five seconds, and an information button to find out how this feature works. When you press it, you are informed that “ad breaks are a new way to see ads on Instagram.”

In this alert, the social network also informs users that “sometimes” it is possible that they see “an advertisement before continuing browsing”, as some users have recently been able to verify and the aforementioned media reports. AndroidAuthority.

These people have shared their experience on Reddit and X (formerly Twitter), where they have criticized its implementation, because interrupts the browsing experience on the platform. At the moment, Meta has not officially announced the deployment of this functionality.