It does not even qualify as a secret that Meta wants to monetize Instagram at all costs, especially after the bad results that the crypto world is providing to the metaverse, so The appearance of a feature that allows us to generate new ads on the platform should not be too surprising.
When we upload a Reels, we can usually do it with foresight and better editing outside of Instagram than if we do, say, a Story, so that the being able to turn a Reel into an ad It will allow users who need to improve the quality of their ads to do so easily with existing content in their accounts.
This release comes just as Meta has been betting big with the Reels. As part of its first quarter 2022 earnings report, the company revealed that Reels now account for more than 20% of the time people spend on Instagrama fairly significant amount for a social network that was based on photographs.
Meta is likely to provide an updated number during its earnings release on July 27, so there should be a relatively up-to-date and representative figure for what benefits is this new direction bringing to Instagram, and therefore to Meta as a parent company.
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Jordi Bercial
Avid technology and electronics enthusiast. I’ve been messing around with computer components almost since I could walk. I started working at Geeknetic after winning a contest on their forum about writing hardware articles. Drift, mechanics and photography lover. Feel free to leave a comment on my articles if you have any questions.
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