Infinix Mobility reaches the Mexican smartphone market

Based on this mission and with the growing trend in e-sports, the company recently announced a two-year partnership with Garena Free Fire, one of the most popular mobile games in the world. Through this strategic partnership, the company aims to showcase the gaming capabilities of its smartphones with the Hot series.

With the aim of consolidating itself as a leading brand in Mexico in the medium term, Infinix will offer a variety of smartphone models, including the smart, hot, note and zero series.

“Within our most immediate plans, we have contemplated launching the Hot series Free Fire version and replicating our global launches in the Mexican market,” said Tercero.

The challenge? A saturated market

Technology companies are scrambling for sales leadership at home as they grapple with a semiconductor crisis that dwindles production and a slowing supply chain. Despite this they are still active looking for a first position.

According to the latest report from the consultancy The Competitive Intelligence Unit (CIU), the best-selling smartphone brand is Samsung, with a market share of 31.6%. This is followed by Motorola, with 22.9%, and Apple, with 13.0%. This means that after three years of staying among the best-selling brands in the country, Huawei left the top 3 and maintains a 11.3% presence.

In addition, some Chinese companies are now emerging, including Xiaomi, which already has 7.1% of the national market and after the departure of LG, in 2021, managed to increase 2.8 percentage points. They are followed by the South Korean company LG with 3.4%, Alcatel with 2.4%, Oppo with 1.9% and ZTE with 1.4% of the national market.