In 2024, Toyota once again led in production, exports and sales in the Argentine market

For the fourth consecutive year, toyota ended up as the leading Argentine automaker in production, exports and sales in the domestic market. With 84,756 patented units until December 31, the brand had 21.7% of the market share. Hilux, the most chosen pick-up in Argentina since 2006 and the most produced vehicle in the history of the industry, once again led its segment and was positioned second in the general ranking. The second best-selling Toyota of the year was Yaris, which increased its sales by 85% compared to the previous year. Present in the Argentine market since 2016, Yaris won the hearts of customers thanks to its young style and its complete safety and comfort equipment. Starting in 2024, its range of versions was reconfigured, all with automatic transmission in line with user preferences. Corolla Cross, which in 2024 renewed its design and incorporated greater technology and safety, ended the year as a leader among SUVs. An unavoidable benchmark in terms of quality and comfort, it is also the best-selling electrified vehicle in Argentina. Toyota has been a pioneer in the introduction and production of hybrids at the regional level and leads the electrified vehicle segment in Argentina with around 78% of sales. Corolla and Corolla Cross were the first hybrids produced in the region, at the Toyota plant in Sorocaba, Brazil. Starting in 2025, production of a new compact hybrid model will begin there, which will also be offered in Argentina.

Corolla also led its segment (Sedan-C) in 2024 with almost 80% of the market share, as did SW4 (Medium SUV), which also debuted a new design in 2024.

On the production side, Toyota completed its second consecutive year with three productive shifts at the Zárate plant and reached a total of 170,330 units. Around 80% of them were exported to 22 Latin American countries, where Hilux continues to be the most chosen medium-sized pick-up.

TOYOTA GAZOO Racing presents the new Corolla GR-S

In 2024, production of the Hiace van began in a new industrial warehouse within the Zárate property. The incorporation of this new model, in its L2H2 Van and Commuter versions, means another step in the consolidation of the company as a production platform for utility vehicles. Thanks to the efforts of its collaborators and the entire value chain, and especially the trust of customers, Toyota is the Argentine automaker that produces and exports the most vehicles since 2016.

In summary, Toyota ended 2024 with 35.3% of total national production, 43.8% of exports and 21.7% of sales.

More services, more mobility

During 2024, more than 675,000 vehicles were serviced in the Toyota after-sales network, a growth of 5.6% compared to 2023. Currently, the 93 branches of the 43 official dealers receive an average of almost 2,800 units to perform maintenance services. , repairs or installation of accessories.

Along with these services, new Toyota mobility solutions such as Kinto or Certified Used also grew in 2024.

Kinto Share, Toyota’s vehicle rental platform, exceeded 3,000 monthly reservations in 2024, 15% more than the previous year. Kinto One Fleet, the on-demand mobility solution designed for companies, exceeded 3,300 units in operation, 18% more than in 2023.

Toyota completed its second consecutive year with three productive shifts at the Zárate plant and reached a total of 170,330 units

In 2024, almost 4,000 Certified Used Toyotas were sold, with a year-on-year growth of 20%. This is a new business unit of the company that supports customers in the process of selling their vehicle and offers an alternative for customers looking to purchase a used vehicle with Toyota’s seal of quality and trust.

In this process of expanding services, Toyota expanded its digital ecosystem this year with the incorporation of Connected Services. This new on-board connectivity and assistance solution takes customers’ experience to a new level in terms of safety and information and control over their vehicle.

The growth of these initiatives shows Toyota’s strategy to continue building the mobility of the future in Argentina and Latin America. In this new year that begins, Toyota reinforces its commitment to all its customers to offer them increasingly better vehicles and mobility solutions.