In 2023, the video will be the main attraction for e-commerce

The expert says that inflation, the relationship with China and the war in Ukraine may continue to impact e-commerce, but this industry must be open enough to be able to make adjustments. “We have to be relatively flexible to keep up with changes and know that things can happen out of our control and make changes relatively quickly,” she details.

Pavón mentions that businesses that enter e-commerce must also take responsibility for their customers, because in the event of any failure or claim, the negative impact will be for their brand and in this sense, the partners in operation and logistics will be vital to handle large volumes of information. and packages.

Despite the macroeconomic context, experts do not expect orders to decrease and, therefore, they must offer a better shopping experience from product selection to delivery, as well as process automation and tools for receiving orders. packages.

Patrick Lassauzet, marketing director at 99 minutes, concludes that partially outsourcing shipments will be a key strategy in 2023 for contracting logistics companies, thanks to efficiency, optimization of resources and operating costs, especially for SMEs that are starting to sell through e-commerce.