When will IFA 2024 take place?
In 2024, IFA will take place from 6 to 10 September at the Messe Berlin. This year, the event celebrates its 100th anniversary, giving it additional historical significance. More than 180,000 visitors from 139 countries are expected to attend the fair, where they will be able to explore more than 1,800 exhibits from technology brands, according to the organisers.
Among the brands that will be presenting this year are giants such as Honor, Samsung, LG, Philips, Hisense and Lenovo. These companies will use IFA 2024 as a showcase for their latest innovations in areas such as artificial intelligence, the Internet of Things (IoT), robotics, and sustainability.
IFA 2024 will also see startups and emerging companies participating in IFA Next, a hub dedicated to innovation and new technologies. Here, younger companies have the opportunity to showcase disruptive products and attract the attention of investors and business partners.
Relevance of IFA to the market
Over the past two years, IFA has seen several significant launches that have impacted the industry. For example, in 2022, Lenovo introduced its foldable tablet ThinkPad X1 Fold, which aims to redefine the mobile and office device market. LG, meanwhile, launched the world’s largest evo Gallery Edition OLED TV, which combines advanced OLED technology with artificial intelligence.
This event has also been a focal point for launches in the home appliance sector, where brands such as Samsung and AEG have showcased innovative products that combine advanced technology with energy efficiency, such as smart refrigerators.
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