If the Spanish LaLiga were an economy, it would be expanding

How to get soccer to reach more people?

Apart from clips and consuming content beyond the matches, something that is highly democratized and is open to the whole world.

Sky also offers one or two games and you know that there are one or two games per day that go on broadcast TV, which is important to us because you reach other audiences that may not be able to watch Sky.

In this partnership with EA Sport that also makes it easier for you to reach totally different audiences in another way.

How is the relationship with Mexico going?

It is one of the markets where we see the greatest potential. Mexico is practically our second home, we see that the Mexican fan is a big fan of the league and we have to take care of him. For example, with the transmission that we made of the Clásico together with our broadcaster, with Sky, we had more than 10,000 people last year, attending and living the LaLiga party.

Mexico has been one of the great important countries for us; where the league has been followed the most. For many years, when the best Mexican players came to Europe, and they came to the Spanish league.

We have had an office there for six years, now there are more than 12 people who work in Mexico.

How to improve the level of Mexican soccer?

Have a structured football, with good economic control and a centralization of rights that allows a homogeneity of the competition and international growth. Those are the paths that they have to take to grow as a competition.

The Mexican league, due to the decisions it is making -the creation of commissioners, etc.- is taking the right steps and that the value of that league can be placed among the five or six largest leagues in the world. It has all the ingredients; the size of the market, the influence in a market as large as the United States and the connection with the Latin public to be a great league.

What do you think of Atleti and Atlético San Luis?

Atlético de Madrid is betting on international growth with its franchises, one of which is Atlético de San Luis. I know that Miguel Ángel (Gil Marín) is dedicating a lot of time to the project and believes in the future of the Mexican league.

How to fight against racism?

In soccer sometimes we reflect behaviors that in the social world we would not do. That is totally reprehensible.

All the institutions must be convinced and with continuous work, not only what happened with Vinicius, in the fight against this type of event and any other hate crime that can happen in football and in any sporting environment.