"I prefer a PC"Japanese lose interest in PlayStation 5 after price hike

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The news that undoubtedly shook the video game industry the most today was the increase in the price of the PlayStation 5 in various regions. This caused so much anger in the affected markets to such an extent that some fans called for the resignation of the current head of the brand. Interestingly, among them are those from Japan, the home country of Sony and PlayStation, and boy are they angry, because some even threaten to leave the mark that was synonymous with this region in the 90s.

It is not the first time that a price increase has been presented on consoles in Japan, but it is the most pronounced in all of history. The disc drive model will drop from ¥49,980 JPY (about $366 USD) to ¥60,478 JPY ($448 USD), an increase of more than $80 USD. Which, together with the economic situation derived from the coronavirus pandemic (COVID-19) and the tremendous shortage in the country, make the price increase scare fans who want to make the leap to the current generation of consoles.

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Japanese fans would turn their backs on Sony and PlayStation 5

In fact, a large number of Japanese consumers took to Twitter to express their dissatisfaction with this decision by Sony, and what is worrying for the brand is that it triggered strong reactions of disinterest.

The vast majority mentioned that the console is already expensive as it cannot be found officially due to scarcity, and the only options are resale. With the official price increase, the systems will be offered even more expensive for resale: “I don’t want to buy it anymore”, commented a user just imagining this.

“First make sure it’s available”, He suggested a fan to PlayStation. “The price has made me not want to buy it”, “if the price goes up, don’t buy it”, they commented Other users.

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Japanese contemplate buying a PC instead of a PlayStation 5

The most striking thing, however, is that there were some that they trust that PlayStation will continue to launch their console exclusives on PC, so they will better wait to play them on this platform, in addition to pointed out the versatility of this platform: “buying hard-to-find home consoles like the PlayStation 5 is pointless.”

Some others marked the high and expressed that they will better choose to stay with the PlayStation 4 for the time being, in addition to the fact that, seeing how the situation is, estimate that the PlayStation VR2 will also be very expensive.

Taking into account the measures of abstinence or patience that the fans that we talked about in the note plan to apply and Sony’s initiative to bring more and more exclusives to the PC, in theory, the plan of this dual ecosystem could be compromised and well It could backfire on Sony, at least for its console business.

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This new measure seems to enrich the narrative that suggests that with Jim Ryan Sony distanced itself from Japan to adhere more to Western trends. It is important to mention that the culprit in this case is not absolutely Ryan, but there are several factors that are forcing the company to raise the price of the console in some regions.

Both Nintendo and Microsoft have denied the possibility of a price increase for the Nintendo Switch and Xbox consoles, respectively. However, there are analysts who estimate that the increase in the price of the PlayStation console will not have a significant impact on the number of consoles sold. So, we will have to wait to see how the Japanese market reacts to this adverse situation for Sony.

We will keep you informed.

What do you think of Sony’s situation with the PlayStation 5? Do you share the views of Japanese consumers? Tell us in the comments.

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