the colombian artist Shakira once again made it clear that you can take advantage of heartbreak and more when it comes to creating music. The woman from Barranquilla turned on social networks again after the launch, on YouTube, of the BZRP Music Sessions #53 with the Argentine DJ and producer Gonzalo Julián Conde, better known as bizarre.
(See: Casio and Twingo “shake off” the mention of Shakira and respond to him).
The song, which lasts 3:37 min, leaves more than evident the ‘taunts’ that the artist throws at her ex-partner Gerard Piqué and his new girlfriend, Clara Chia.
But beyond the strong phrases and comments generated by the artist’s new single, the video, which after 18 hours of release it has more than 35.7 million views, reflects a new philosophy: “Women don’t cry, women bill”.
This is how we set out to investigate how much is the monetary impact of this video clip.
(See: The good, the bad and the ugly for brands named in a Shakira song.)
‘Youtubers’ consulted by Portafolio pointed out what many analysts confirm and that is that “The income will depend on the niche in which you work, the quality of the content, the hook that it generates in the users and even in the countries where you work.”.
For example, the figures from one of them show that in certain months it is possible to reach $2.2 per 1,000 views, while in others they go down to between $1.5 and $1.8 per 1,000 views. There are other cases in which the figure may be higher.
Based on these figures, an estimate of the revenue the song would have generated on its first day on the air, when the number of views exceeded $50 million, Billing ranges from $90,000 to $110,000, that is to say between about 422 and 516 million pesos at the official price of the dollar on January 13, 2022, which is 4,692 pesos.
(See: The relationship between Shakira and Twingo: 28 years later they “reunite”).
“It is known by many that it is different to make videos and to see them from Colombia, Mexico or the United States. This occurs because the advertising that is displayed in some countries leaves more money than in others”, they told Portfolio
It is to emphasize that the ‘Partner Program’, from YouTube, It is the one that allows creators to monetize their content on the platform.
“Creators can share revenue from ads served on their videos or through a variety of other monetization features”, specifies the official support page of Google, an organization of which YouTube is a part.
Now, according to an article on the portal Infobae, which cites sources from the YouTube platform, in the case of the producer Bizarrap they would be applying “revenue from one of the 10 forms of monetization: advertising revenue”.
Bizarrap and Shakira, Music Sessions #53.
bizarre
By referring to the support page of the platform, specifically at the Watch Page Monetization Module, It is emphasized that if aIf a partner reviews and agrees to the Watch Page Monetization Module to enable ads on the Watch Page, YouTube will pay you 55% of the net revenue from ads displayed or streamed on your public videos on the Watch Page content . This revenue percentage also applies when your public videos are streamed in the YouTube video player on other websites or apps.”.
(See: Shakira accuses the Treasury in Spain of invading her privacy).
On the other hand, when consulting with the platform Social Blade*, website that tracks social media statistics and analytics, we found that Bizarrap’s YouTube channel has an overall rating of A-, 17.2 million subscribers and earns estimated monthly earnings between $29,100 and $465,800.
The platform clarifies “that the CPM (cost per 1,000 views) range is from $0.25 to $4 and this can be changed on the account settings page of the Social Blade dashboard”.
Faced with the estimate of the annual income of the Argentine producer, Social Blade says that the sum ranges from $349,000 to $5.6 million.
Other platform metrics show that, in the last 18 hours, Bizarrap has managed to earn more than 500,000 subscribers and daily earnings between $1,400 and $24,300.
BRIEFCASE
*It should be noted that Social Blade handles approximations.
