How Meta’s AI works for your social media algorithms

Goal (parent company of Facebook, instagram, Messenger and WhatsApp) revealed this Thursday a broad set of policies and explanations on the use of the artificial intelligence (AI) in their social networks and algorithms.

The tech giant announced today that they are launching 22″system cards” for Facebook and
Instagram and that these tools give information about how the systems of
AIs classify the content the user sees, make predictions to determine what content might be most relevant to the consumer, and also give the user an opportunity to personalize their experience.

(Joby Aviation gets the go-ahead to test his flying taxi.)

“In the coming weeks we will be expanding our ‘Why am I seeing this?’ button, a feature on Instagram and Facebook Reels (videos), (…) The user will be able to click to see more information about how their previous activity may have informed the machine learning models that shape and deliver the content you see“, explained the Meta’s president of global affairs, Nick Clegg, in a statement.

“With the rapid advances that are taking place with powerful technologies like generative AI, it’s understandable that people are excited about the possibilities, as much as they are worried about the risks. We believe that the best way to respond to these concerns is with transparency.“, noted the representative of Meta.

(Odinsa and Macquarie deploy their airport platform).

Clegg explained that this action is “part of a broader spirit of openness, transparency and accountability“from Meta.

To increase its transparency, Meta also announced that it will start rolling out a new set of tools for researchers in the coming weeks. Among the shared data is a library of content that researchers will be able to request access to.

(Procables launched scholarships to study careers focused on science.)

Meta claims that these tools will provide “the most comprehensive access to publicly available content on Facebook and Instagram of any investigative tool to date“, as well as helping the company meet its transparency and data sharing compliance obligations.

On several occasions, Meta has been criticized for not giving researchers enough access to its data. “Our ambition is to remain transparent as we make more AI models openly available in the future.Clegg added.

(‘We have been working for the popular economy for more than three years’).

In February, Meta released its large language model Calls under an open source license that allows anyone to view and edit the code.

EFE