The consumer basket in the country showed a growth in its value of 16.8% during the period January – July 2022. This is indicated by the latest study on trends prepared by the firm NielsenIQ.
(Business confidence in Colombia improved in August).
In the same period, the variation in sales volume reached 2.9%. The growth in value was “driven by an increase in product prices and an increase in consumption that accelerated during the seventh month of the year by 4.6% compared to 2021”.
Only for that month the variation in value was 20.6%.
In the last moving year (July 2021 to July 2022), the volume registered a growth of 3.1%, while in value the basket had a growth of 14.9%.
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BY SUB BASKETS
During the first seven months of the year, the industry with the highest growth in sales volume was confectionery with a variation of 8.6%.
Alcoholic and tobacco (5.45%), household cleaning (3.14%), and toilet (2.05%) followed.
For its part, according to the NielsenIQ report, beverages to prepare (-5.65%) behaved as the basket with the greatest impact. Other sub-baskets impacted in terms of sales volume in the first seven months of the year were miscellaneous and OTC, with close to -2.0% respectively.
Likewise, Babies marked a negative variation of -2.14% On the other hand, Food stands at -0.20%.
“Household cleaning and Ready to drink beverages were the baskets that showed increases in the last moving year to June 2022,” said Camilo Escobar, NielsenIQ Customer Success Leader for Colombia and Ecuador. However, he added the executive director, during the month of July they stopped this dynamic and began to contract during the month.
When reviewing the performance of each sub-basket only for the month of July, a drop in several is noted. The most notorious are the case of OTC (-7.02%), Babies (-4.85%) and Beverages (-4.72%). In the case of food, it is -0.19%.
For the seventh month of the year, the increases in volumes are in three groups of products: Alcoholics and Tobacco (13.41%), Toffee (4.98%) and Toiletries with 0.54%.
the channels
The study also analyzed the behavior of consumption by different types of channels.
From this perspective, there is evidence of an increase in the volume, in the last moving year, for chain supermarkets (11.68%), first. Growth is also noted in drugstores (2.60%) and traditional (0.41%).
Meanwhile, the superetes, a channel that is made up of independent supermarkets and mini-markets, presented a decrease of the order of -7.85%.
“The growth of consumption in chain supermarkets is driven by the food and beverage industries, which have shown short-term growth of 41.2%, compared to June 2022,” added Camilo Escobar.
According to the report, in the long term, growth is widespread, with the food and beverage industries showing the most dynamic variations.
For its part, the beverage industry drove short-term growth in brick-and-mortar stores.
In the month of July, most categories showed contractions in consumption, where the home cleaning industry, for example, showed a change in trend during the month with a contraction in sales, unlike its performance in the run of the year, when it was in positive territory.
For its part, the basket of alcoholic beverages and tobacco compensated for the contraction with an increase of 14.64% in this type of establishment, the analysis notes.
BRIEFCASE
