Huawei’s independence has also allowed Honor to regain access to key components such as Qualcomm processors and Google services, strengthening its competitiveness in Western markets where these resources are critical.
“We are creating devices that empower people and redefine what is possible,” Zhao said in an interview with several Latin American media outlets, a statement that reflects the company’s vision of being close to partners, but not with a very wide range of products.
According to Julio Meneses, Honor’s marketing director in Mexico, in the country they have a range of premium phones and some productivity options, such as computers or tablets, but unlike what has happened with other brands, the firm has a more reserved number of launches.
Unlike what Chinese brands such as Xiaomi have done, which even has air fryers, skateboards and wearables of different ranges, the brand that was born from the hand of Huawei is less diverse.
But it is a strategy that Zhao mentioned as the best option to enter the European and Latin American markets. In fact, he recognized Mexico as a key market for the brand’s expansion in the region.
The big challenge: so many brands expanding
Apple and Samsung continue to produce smartphones, but the focus for which they were known remains far from the mid-range, a price and technology segment that emerged strongly from 2018 with the wave of expanding Chinese brands.
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