Heading to Qatar 2022: Meta’s strategy to enjoy the World Cup

The way the fans will follow the game

Audience habits have been transformed; It is no longer about passive consumers, but about people who create content on social networks alluding to a soccer game, before, during and after it happens.

“The role we now play in Meta is to give these people a voice so that during Qatar 2022 they can share and consume content alternatives,” says Escalante.

According to data from Meta, 110 million people access Facebook in Mexico every month, and during the next World Cup it is expected that the number of interactions will increase considerably.

And it is that the passion goes beyond the tricolor team, because 84% of Mexican fans will continue to watch the championship even if the national team is eliminated.

In addition, according to Meta, the world soccer championship is expected to be followed by 76% of Mexicans.

“The content that is generated around the World Cup is going to be seen by people on a social network. This will become a community moment in which the fans will be able to know what happens with the players before, during and after the game”, Escalante highlights.