“There is no question that these products are priced too low,” Warner Bros. Discovery CFO Gunnar Wiedenfels said during a conference call earlier this month, according to CNBC.
The price increase comes ahead of the launch of the Warner Bros. Discovery unified platform, which is coming in spring 2023.
In addition, this adjustment goes hand in hand with some of the company’s actions, as they have been seeking to reduce costs and have even announced employee cuts. It should be noted that the goal of Warner Bros. Discovery is to obtain 1,000 million in profits by 2025, for which reason several of the executives at the helm have indicated that radical changes will be made.
The company has also been working on improving the user experience, while rebuilding the entire app.
“We’re going to introduce a great product from a consumer experience perspective, and frankly, that’s the biggest hurdle for HBO Max right now. The experience is not where it needs to be,” Wiedenfels said.
According to Grand View Research, the transmission market closed 2021 with a value of 591,000 million dollars and will see a compound annual growth of 21.3% until 2030, so the companies that have consolidated in the market will grow.
In the case of Latin America, the company indicated that there will be no major changes and that the price that is currently handled will remain the same, that is, 149 pesos per month.
The platform has placed itself in third place in the Mexican market, after Netflix, which until October 2022 held 61.1% of the market, followed by Disney+ with 12.8% and HBO Max with 10.3%, according to The Competitive Intelligence firm. Unit.
