A report published by the consultancy Boston Consulting Group (BCG), carried out in conjunction with the World Economic Forum (WEF) allows us to see that the demand for sustainable products represents a business opportunity for companies that “create and shape green markets”.
In the same way, this represents a possibility for companies that bet on sustainability to meet the objectives of the ODS in terms of greenhouse gas (GHG) emissions, expecting a 43% reduction by 2030.
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To that extent, Antonia Gawelhead of Climate Change at the WEF, said that “this decade is going to have the opportunity to see a massive increase in climate solutions and the creation of large markets for low carbon materials, products and services”.
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According to the study, in Latin America users indicated “a greater willingness to spend more on more sustainable productss”.
For its part, the document refers to some of the sectors that have a sustainable commitment, as well as the income they generate by betting on this type of green production.
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Therefore, it is observed that currently the electronic sector has 53% of income having a sustainable commitment, followed by the line that manufactures household and personal care products, that has 47% of its income with an offer of green products.
What should businesses do?
BCG argues that companies could design a net-zero portfolio and formulate value propositions based on those offers, which would give them credibility.
(More: The importance of joining the Pact for Plastics).
Besides, Engaging with customers to produce green products, strategizing and developing a corresponding market environment, as well as transforming to thrive with key enablers in organizations.
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