Google works on two new audiovisual formats to deal with Dolby Atmos and Vision

30 Sep. (Portaltic/EP) –

Google is working on two new formats for audiovisual contentwhich would offer free of licenses, so that manufacturers could incorporate it with the aim of offering premium experiences, as Dolby does.

These formats, known internally as Caviar Projectwould target premium audiovisual experiences, with which Google would search compete in the market with Dolby, whose Vision and Atmos brands are recognizable among video and audio consumers, respectively.

Google’s bet is to offer an HDR video and 3D sound format under two new brandswhich would use the existing codecs, but would improve the experiences of reproducing audiovisual content, according to a presentation to manufacturers to which it has had access Protocol.

His proposal also would have no license costs, unlike the Dolby formats. Although this second company has not specified its rates, the senior vice president of Multimedia solutions in the cloud, Giles Bakershared in 2016 that adding Dolby Vision to a TV would cost a manufacturer $2-3.