For Google, these mechanisms are relevant, since they will limit the exchange of data with third parties and will also work without identifiers between applications. Its objective is to generate more effective and respectful advertising proposals with people’s data on any device.
One of its most important solutions is Topics, with which consumers will see relevant ads based on their general interests, since with it the browser infers the topics that a person is attracted to from a site they visit and reduces the need to trace them further.
For example, if you access a soccer page, the browser will notice an interest in the sports category, so relevant ads can be displayed without the need to know more information about the person.
From this tool, Google points out, the user will have the ability to manage the topics of interest to which the browser has access, which will not mess with sensitive issues, such as sexual orientation or race, and although a search history analysis, the information will not leave the device.
