Google informs its users that it will withdraw Analytics in favor of a new version

In an email that reaches all users who have used Google Analytics at some point, Google is warning its users of the disappearance of Universal Analytics 360the data measurement platform on web pages, to replace it with Google Analytics 4, a new platform to collect data on our web pages.

This new platform will allow users to collect data from websites and apps to better understand the customer journey of an online store, for example, in addition to not using sessions to base the data collected, something that theoretically should provide greater privacy.

Analytics 4 will also have integrations with social networks that will help the owners of these web pages to obtain more interactions, so in general, it is a platform generally the same as the one that is retired, but with some improvements.

Google indicates that on July 1, 2023 Universal Analytics will stop processing dataso users are encouraged to upgrade to Google Analytics 4 as soon as possible so they can have a reliable data history by the time this change takes effect, which makes some sense if your representation will be different.

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