WhatsApp is the most used messaging application in the world, and WhatsApp Business continues to grow with more than 200 million active users per month. Meta is committed to ending spam on the social network with new features in groups.
Measures to stop unwanted advertising are becoming more and more forceful. WhatsApp Business is working on new buttons to flag topics that could be considered spam and personalize ads.
Goal
Companies use this version of WhatsApp to send messages to users. The only option was to delete the chats once you receive the notification, but Meta will allow you to mark messages as “Interested or “Not interested” and “Stop receiving offers and advertisements”.
Mark Zuckerberg’s company is beginning to test these new buttons in accounts around the world. Users will be able to mark the companies they do not want to receive messages from and resume them at any time.
Companies will have to mark the type of ad on WhatsApp
Users can block all commercial communications from a company or just one type of ads. WhatsApp Business categories are marketing (offers and new products), utility (order or account balance updates), authentication (sending one-time passwords), and support (customer inquiries).
Meta has added more customization to the messaging app. The users They did not have the possibility to select the type of message they did not want to receivejust leave a group chat or block a contact.
If you only want to receive order updates or authentication codes, Meta is testing an option to prevent spam by blocking marketing messages. These locks have to be done manually so far.
WhatsApp Business aspires to compete with Gmail in communication between companies and has been testing new features. “We are starting to think about how we can give more preferences to users to express greater affinity,” according to Nikila Srinivasan, vice president of messaging product management at Meta, in an interview with Tech Crunch.
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Tags: messages, instant messaging, WhatsApp
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