Fujifilm, from being a benchmark in photography to standing out in medical technology

On the other hand, the implementation of Artificial Intelligence could scare a company known for its relationship with photography, but Higuchi points out that “it is not a challenge, but an opportunity” to take advantage of it in the medical area.

In fact, he comments that they are using it to make a more detailed detection of images from the early stages of a possible disease, something that helps doctors to make more precise diagnoses and treatments.

Fujifilm’s photography paper

In the early 2000s, families still had a camera that ran from a roll of film. However, at Fujifilm they were aware that this technology was going to be relegated to digital cameras.

As part of its evolution, the company explored the compact digital photography market, which also grew smaller with the rise of smartphones. Despite all this, the company never broke away from analog photography.

Higuchi mentions that they have taken advantage of the enthusiasm for retro devices to continue selling gadgets like their instant camera, Instax, mainly to a young market that, although it was born with digital technologies, found in this type of gadget “an original way of taking photos.”

According to data from its latest quarterly report, Fujifilm’s revenue grew 23.1% in the category of instant photography and digital cameras, in addition to launching a new device, the Instax Mini 12, as well as an application for smartphones.

Regarding the relevance of Instax in Mexico, Higuchi highlights that it is one of the most important products of the company and the country is a fundamental part of its strategy, since it is not only in charge of managing the Mexican market, but also of improving the presence Fujifilm in Central America.