Fred Wang (Huawei Consumer Spain) recognizes the relevance of the Spanish consumer: "Is willing to try new things"

BERLIN (GERMANY), July 1 (Portaltic/EP) –

The Spanish market is “important” for huawei thanks to the fact that its consumer “is willing to try new things, new technologies and innovative products” and helps the brand in its development process.

Spain is “a very large market and, within Europe, an open country”, as highlighted fred wangCEO (CEOfor its acronym in English) of Huawei CBG Spain. The manager explained to Europa Press the strategic importance of the country within his roadmap at his last presentation event held in Berlin (Germany).

Spanish consumers are, compared to the rest of European countries, “one of the most open-minded”. Wang acknowledges that “they are willing to try new things, new technologies and innovative products.” That is why “the Spanish market is so important for Huawei” and is “very good” for the development of its products. This also explains why it is one of the countries where the brand launches its new devices first.

In Spain, Wang assures that Huawei’s brand awareness is greater than 90 percent. “People trust Huawei, and with this trust, they also look for valuable products,” he says.

Looking ahead to this year, the head of the brand in Spain acknowledges that “a wide variety of products sell very well.” As examples, he cites “the D series of notebooks with handsets like the D15 and D14,” plus wearables like the GT 3 and GT3 Pro, and wireless headphones. FreeBuds.

On future launches, Wang says that Huawei is not focused on “launching as many products” as it can. Instead, “the most important thing is to launch more appropriate products that are adapted to the Spanish market.”

Beyond Spain, Wang points out that “all of Europe is also very important” to the company. In fact, he recalls that “Huawei has spent ten years for the consumer to perceive” its brand.

“THERE IS A NEED” FOR THE SUPER DEVICE

One of the concepts that is most associated with Huawei since its introduction at the last Mobile World Congress (MWC) of Barcelona is that of the Super device. Wang assures that “there is a need” for this ecosystem.

“Today, as a consumer, you have a phone, a laptop, a smart watch, wireless headphones, a monitor and different routers at home,” he lists. In this sense, the Super Device is about “how to connect these devices with each other and how to share content”.

The launch of the Super Device function has coincided with the post-pandemic period. “The pandemic has changed consumers a lot, without a doubt,” highlighted the CEO of the brand in Spain.

“The first two years, people were mostly at home, in their home office,” Wang recalls. “That’s why we saw a ‘boom’ in computers both last year and in 2020”apostille.

Now, “people are starting to go outside, to move their home office,” he admits. “Online and offline are more balanced,” she adds. These changes justify the launch of the two new 16-inch laptops from China since, “being neither at home nor in the office, you need a larger screen to work.” Therefore, Wang explains that Huawei’s job is to follow “the needs of consumers.”