Floral collection at China Fashion Week 2024 highlights feminine beauty

LAFAVEUR, a Hong Kong-based custom clothing brand, is participating for the first time in the China Fashion Week. Embracing and celebrating female empowerment is at the core of the brand ethos.

The highly anticipated floral collection, crafted by more than 20 artisans over more than 100 days, includes neo-Chinese style qipaos, modern dresses and luxurious suits, representing the splendor and diversity of contemporary women. This release is also a tribute to the beauty of nature by designer Sharon Guan.

Neo-Chinese style qipaos are a modern and contemporary reinterpretation of the traditional qipao, which is a fitted and elegant dress originating in China. These designs fuse traditional Chinese elements with contemporary and Western influences, creating a unique aesthetic that highlights both cultural heritage and fashion innovation.

China Fashion Week is one of the most prominent events on the Asian fashion calendar. Held twice a year, in spring and autumn, it attracts designers, brands, celebrities and media from around the world.

As well as being an important event for emerging and established designers to present their latest collections, it is also an exhibition of the latest fashion trends and, in this case, an opportunity to explore the combination of traditional Chinese fashion and contemporary global influences.

During China Fashion Week, spectacular fashion shows are organized where innovative and avant-garde designs are presented. In addition to the catwalks, events such as fashion exhibitions, conferences and seminars on the industry, networking between professionals in the sector and cultural promotion activities are also held.

The participating designers and brands usually stand out for both their creativity and the artisanal quality of their garments. Many take advantage of this opportunity to show their collections and transmit cultural, social or political messages through fashion.