factors like inflation, the rising dollar, geopolitical turmoil and raw material shortages, among many other things, they have redefined the business strategies carried out by most companies and, also, they promoted that technologies not only be a tool to cover certain needs of people or carry out business processes, but also become a key factor of sustainability and growth for any organization in different contexts.
(Revenues from fixed internet service reached $1.63 trillion).
Several studies have verified how technologies and the world of digitization have helped companies to gain efficiency, time, take advantage of human resources, improve internal processes and have a closer relationship with the end users of any product or service, improving so are their sales rates. Even, according to a report by Bain & Company, which ensures that 70% of companies in the world will increase their technology budgets in 2023.
Juan Ramón Jaramillo, business development manager of Gtd Colombia, a company specialized in digital transformation solutions and which concentrates some of the most important Data Centers in the country, highlights that the world panorama was a perfect context for the advancement and implementation of the information technologies (IT), where it was possible to demonstrate that they are a tool to support the maintenance and growth of any industry, “without omitting the fact that they are the key to resilience and adaptability in the face of any situation.”
“It is clear that technology today evolves faster than ever. The trends that we thought would arrive in the near future are practically already in operation and, many that were considered from a science fiction movie, are already in test periods or development phase. It is inevitable, therefore, to affirm that all companies will have to continue strategically migrating their workloads towards industry 4.0, and much more, taking into account that the majority will have to face a year of so much uncertainty”Jaramillo assured.
Taking this into account, the gtd colombia teamcarried out an analysis and highlighted the five technological trends that will mark the transformation of businesses in 2023:
one
Metaverse: After the challenge that Mark Zuckerberg proposed to make the metaverse a reality in social networks, there is no human being who has not heard, spoken or has some knowledge about this technology. His commitment to many is of such relevance that, according to a report by Grand View Research, the global value of this digital world could reach 678 billion dollars by 2030, due to growing demand from industries.
This technology, which is already making its first advances, is an opportunity for any company in different aspects, on the one hand, facing the consumer to increase its social presence and promote new types of products or services. While for collaborators it will be relevant to improve remote work processes and an alternative to build new business spaces.
2
Drones: Also known as unmanned vehicles, drones have stood out in recent years both for their personal use and to promote and improve processes in different sectors: from the industrial sector, in which they help to carry out inspections, panoramic photographs or topographic images. ; even to implement more sophisticated security systems that allow people to be given more peace of mind.
In this way, use cases could be seen from companies such as Chevron, Exxon Mobil, DHL, Amazon, Walmart, among many others that have managed to implement this tool to improve their processes and their business model.
3
Cloud computing and virtual desktops: The cloud is one of the digital tools that have stood out the most in recent years, since it not only allowed the storage of millions of data, but also became a secure system that centers the information of any company.
However, this technology will take a step in 2023 to integrate with other software such as virtual desktops. An example of this can be seen with Newmad, a product developed by Gtd Colombia that stands out for being a digital ecosystem that allows workers to access their tools and digital networks from anywhere.
This digital product, in addition to being a means to gather information and improve productivity, connects to clouds such as Gtd, Google, Amazon, Azure, IBM, Oracle and Cisco; offering users the possibility of making a device backup and allowing them to have the peace of mind to connect from anywhere in the world, without their collaborators being victims of Phishing, Malware or data theft.
4
Artificial Intelligence (AI): This technology has been defined as the simulation of human intelligence processes by machines and computer systems, which promotes a great advantage for any company.
From process automation to data analysis, AI has become a benchmark that will allow greater support for each process carried out by the human team within the organization, but at the same time, it will also be a benchmark for understanding through from data collection to users.
5
Sustainable technologies: According to a report prepared by the firm Plain Concepts for 2023, technologies such as AI, blockchain, cloud computing, extended reality will merge to create technologies that bet on a greener and more sustainable future.
Solar cells, precision agriculture, liquid fuels, hydrogen batteries, among other technologies, are those that have been developed from these other tools. In this way, entrepreneurs should analyze and implement them regardless of the sector of the industry in which they are located, since it not only helps to have more sustainable processes, but also saves and helps the performance of the raw material and its manufacture.
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