In fact, the prevalence of this type of undesirable content led to an advertiser drain shortly after Musk took over as the platform’s lead, something he has tried to address with new ads at the Twitter address, such as the hiring of Linda Yaccarino at the executive direction.
However, the power that Yaccarino will have as the leader of the platform has not been discovered until now. Despite this, she assured that she was prepared to transform the social network and materialize Musk’s “vision” to “transform this business together.”
She also stressed that although she is not as dedicated a tweeter as the businessman, she is committed to improving the future of the platform and stressed that user opinion is “vital” for the future of Twitter.
Of course, Yaccarino’s profile is attractive, because in her previous job as global head of advertising at NBC Universal, the board was a pillar for the company to earn more than 100,000 million dollars from the sale of ads, something that is missing on Twitter. and of which Musk is fully aware.