Effecty, together with Google and its commercial partner in Colombia Dlocal launched a payment solution.
(Efecty will be the operator of humanitarian assistance payments to victims).
Google Play users can make their payments and transactions from any of the more than 10,000 points that Effecty has in the country.
This new payment option that users have is offered as an alternative to those who do not have a bank account, since according to World Bank reports, at least 40% of the population is unbanked (2022).
(Digital means of payment: in the lower strata there are still few).
“With this solution and with the help of Google, we want to offer an accessible, reliable, and inclusive alternative, since there is a high percentage of Colombians without a bank account, much less a credit card, therefore, when they want to purchase an application or make the payment of any subscription can be done through our physical points”says Carlos Iván Guerrero, National Commercial Vice President at Efecty.
When making a purchase, the user must select the payment option through Effecty, this will give him a code that he must present at the nearest physical point, says the National Commercial Vice President at Effecty.
BRIEFCASE
