It’s a huge price to pay for a small cup of coffee, but the man behind the speech promises it won’t leave a bitter taste, as it comes with sweetener from part of a dairy farm.
A dairy farm Scottish offers what it considers the most expensive cup of coffee from the United Kingdom: £272 (€326) for a flat white, a double shot of espresso topped with a layer of steamed milk and a fleeting work of foam art.
The expensive mug is actually a benefit for purchasing shares in Mossgiel Organic Dairy’s crowdfunding campaign to expand their sustainable operation and produce more milk. The investors Those who buy 34 shares of the farm get a certificate for a flat white that they can exchange starting this weekend in one of the 13 cafes in Scotland They use milk from the dairy farm.
“This coffee costs almost 80 times the price of an average flat white in the UK, but it’s so much more than just a drink,” said the owner Bryce Cunningham. “We know it sounds crazy, but when you look at it, it’s a good deal. How much is the future of the agriculture?”, said.
The price exceeds the 265 pounds (317 euros) that Shot London, a cafe in the elegant neighborhoods of Mayfair and Marylebone, charged for a flat white made with rare beans. Okinawa, Japan. The ‘Telegraph’ reported in April that it was the most expensive coffee in the UK.
They could lose some or all of the money invested
Before launching the coffee promotion, Cunningham had already raised more than a third of the £300,000 (€360,000) it is seeking from small investors as it tries to secure a £900,000 (€1,080,112) loan that will help it double its operations and expand outside Scotland and even the coffee shops in London.
Shareholders also receive other rewardssuch as farm visits, discounts on milk delivery and invitations to special events. But investors also receive a standard warning that they could lose some or all of the money they invest, except the coffee.
The tenant farm in Mauchlineabout 40 kilometers south of glasgowwas exploited in the 18th century by the poet Robert Burns, who wrote ‘Auld Lang Syne’ and many other well-known works. Cunningham, former service manager Mercedes-Benztook over the operation in 2014 after his father and grandfather died in 2014 from terminal illnesses.
Reinvent the business as an organic farm
He milk price collapse That year and other problems forced him to sell most of the herd and reinvent the business as an organic farm. He uses a process to prepare the milk, rather than pasteurizing it, which he says gives it the creamier taste and texture of raw milk without the health risks.
Todd Whitefordone of the owners of The Good Coffee Cartel in Glasgow that serves the expensive cups, said they have been using Mossgiel milk for several years. Despite competitors’ “outrageous offers” to switch, he said other dairy producers can’t match the quality and consistency that make cappuccinos, lattes and flat whites “rounder, smoother and sweeter,” and better coffee art. “His is the best. I’ll argue with anyone about that,” Whiteford said.
However, anyone who spends money on a Mossgiel coffee will receive the same cup as others. customers from Coffee Cartel can be purchased for 3.10 pounds (3.73 euros). But Cunningham says there will be a taste of virtue with each elegant mug. “They will have the self-transcendence that coffee does greater good than simply buying it any other way,” he said. Cunningham.
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