Disney will have a version similar to Amazon Prime

Internal discussions are still in the early stages. It is not yet known how much the company would charge for membership and how long it would take to launch such a program.

By creating a membership program, Disney would be betting that it could offer customers more value, encouraging them to spend more on the company’s products and services, while providing Disney with a wealth of information about their preferences.

The effort has the support of Disney CEO Bob Chapek, who has spoken both internally and publicly about the opportunity for the company to sell different products to entire families.

In August, the streaming service reached a total of 221.1 million subscribers, surpassing Netflix for the first time, so this new strategy could add more memberships to the platform, but also to various divisions.