The work done by the digital wallet dale! with its Banking as a Service model, was awarded by the specialized media Pan Finance in the category of Banking as a Service Provider of the Year & Excellence in Digital Transformation – Colombia 2023.
Go ahead! is the strategic bet with which Grupo Aval competes in the digital wallet market and today has almost a million customers.
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Thanks to Decree 1297 of 2022, which establishes the rules so that ‘fintechs’ can provide financial services to third parties, Go ahead! established a shared business model to help energize the digital ecosystem, while promoting financial inclusion.
“We are the first Grupo Aval entity to offer Banking as a Service (BaaS) and pioneers in Colombia in partnering with companies other than our Group to provide these services”, informed José Manuel Ayerbe, CEO of dale!.
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Hit it today! It provides its BaaS services to important allies such as LifeMiles, Plurall and Walo, among others, enabling Open Finance collaboration scenarios and finding new ways of loyalty, customer acquisition and banking. “Thanks to the easy implementation, regulatory compliance and support of Grupo Aval, we have more than 50 companies interested in our service”, Ayerba added.
For Leyla Abullarade, Manager of digital channels and LifeMiles mobile wallet, the alliance with dale! them allows to have a more complete offer to customerssince now, in addition to enjoying all the possibilities to redeem miles in its extensive travel network or business partners, LifeMiles members can earn miles for all their purchases from a debit, digital and accepted product throughout Colombia.
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On the other hand, Walo accompanies people with high cash management and who carry out low-value transactions in the digital banking process, in turn providing correspondent banking services at their service points. “Of the alliance with dale! we highlight its technological infrastructure that has made possible a large number of financial movements by our users. Likewise, we recognize their willingness and dedication to service”, stated David Bedoya, CEO of Walo.
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Plurall, another of dale!’s allies, is a fintech focused on offering microcredits to small businesses and entrepreneurs, which uses the dale! digital wallet. to disburse the credits and grant them a co-branded debit card dale! – Plural. “We have seen the evolution of some BaaS providers working with the most successful fintechs in the United States and Europe, and we have identified the best practices in the industry. In our opinion, go ahead! It is the best qualified provider in Latin America. We do not know of anyone in the region who has such a clear strategy, is better prepared, and with whom we see greater synergies between our businesses”. – says Federico Gómez, Co-Founder and CEO of Plurall.
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