Cybersecurity in 2025: Hyperpersonalization, AI and new challenges

Financial theft and identity theft

Data theft will give way to large-scale identity theft. Cybercriminals will combine leaked information with data from compromised devices, exposing victims to hyper-personalized extortion and fraud. This trend will be enhanced by the proliferation of cryptocurrencies and the sophistication of tools for financial fraud.

A new era of scams

The use of personal data and social engineering techniques will allow the creation of scams that manipulate human behavior. From convincing phishing messages to frauds based on deepfakes of public figures. These tactics will be difficult to detect and dismantle.

Ransomware evolves

By 2025, according to Kaspersky, ransomware tactics will not only encrypt data, but manipulate databases to introduce errors, affecting trust in corporate information. In addition, ransomware as a service (RaaS) will make it easier for inexperienced attackers to access these tools, increasing the frequency of incidents.

Emerging challenges in cloud and blockchain

With the growth in the use of cloud services, cybercriminals will focus their attacks on specific vulnerabilities in these environments. Likewise, the expansion of blockchain-based technologies will open new vectors for the development and distribution of malware.

How to avoid falling into farces?

Organizations must strengthen their preparedness through threat intelligence, continuous monitoring, and adoption of advanced security tools. Collaboration between sectors, governments and international communities will be key to countering cyber attacks.

María Isabel Manjarrez, Kaspersky researcher, emphasizes that “the best defense will be a combination of predictive analysis and continuous monitoring.” Fortinet’s report highlights the importance of collective resilience and global efforts to curb digital crime.

Cybersecurity in 2025 will not just be a technological challenge, but a matter of trust and global cooperation. Businesses, governments and individuals will need to adapt quickly to protect their information and ensure security in an increasingly complex digital environment.