Coupa builds office in Bogotá

Coupa Software, leader in Business Spend Management (BSM), announced the opening this month of its first offices in Latin America, which will open in Bogotá, Mexico City and São Paulo.

This decision responds to the growth opportunity that the company finds in this area, specifically in countries such as Colombia, which has the fourth largest Gross Domestic Product (GDP) and is one of the nations with the largest extension of territory. For this reason, the office in Bogotá will serve – while respecting hybrid work practices – as a central hub for activity in this part of the continent and as a Center of Excellence for the Americas.

“Our local growth is exciting and we are excited to provide a space for employees and our entire community to participate,” said Renato Brisola, VP & General Manager for Latin America and the Caribbean at Coupa, who also noted: “Over the last few years we have seen a major transformation in the region and its businesses that are increasingly ready to take advantage of trade spend management, break old ties and reach entirely new levels of success.”

With the acceleration of technological advances, especially in the wake of the pandemic, companies were forced to speed up their digitization. This represents a huge opportunity for Coupa to grow in the market, especially as large-scale disruptions and geopolitical tensions continue, causing many companies to assess the benefits of moving their supply chains and operations closer to House.

And it is that companies continue to face uncertainty with a panorama that implies: inflation, market challenges, interruption of supply chains and an increasing focus on growth, sustainability and the success of its links.

In response, Coupa’s unified BSM platform enables companies to deliver maximum value to each stakeholder.

Thus, clients like Alpina, Agrosavia, Amaggi, Grupo Bafar, Grupo Bios, Belcorp, Colombia Compra Eficiente, Cemex, Coppel, DHL Colombia, Falabella, Grupo Herdez, PriceSmart and Rotoplas evidence the growing demand for a unified BSM platform in LATAM.

Precisely, Grupo Herdez is one of the most important food companies in Mexico that distributes around 500 food and beverage products in the country. The company turned to Coupa to overcome legacy processes and minimize operational disruptions.

“With Coupa and Community.ai we remain agile with the ability to quickly change in the face of unexpected events, which has allowed us to function without interruption”, said Javier Vicente Carnevali Penella, director of acquisitions for Grupo Herdez. “We are excited to see this company expand its presence in Latin America, and look forward to what the growth of its community will bring to all of us.”

“Customer success is a core value for our company, and with this new center in Bogotá it will serve as an ‘extended arm’ to support our customers and operations across North America, as well as Europe, the Middle East and Africa (EMEA). ) we will continue to provide valuable services to our clients worldwide”said Rafael Vásquez, Regional VP, Customer Services & Value Management at Coupa.

“Colombia is an ideal location for growing software and technology talent. Today we are excited to see the impact that the hub will have for our clients, partners and local businesses in the country and the region.”, said Jonathan Porta, Regional VP Sales for LATAM at Coupa.

With a large and enthusiastic workforce of young professionals, Coupa is excited to expand its workforce with bright new minds who are motivated and align with its core values. For this reason, its current plans include the hiring of collaborators, in a variety of functions, by the end of the year.