Countdown to the largest e-commerce fair in the region

Colombia has positioned itself as one of the most important players in the growth of e-commerce in Latin America, being the third market in the region based on sales value. In the first quarter of 2023 alone, e-commerce sales reached $15.4 billion, according to data from the Colombian Chamber of Electronic Commerce. Furthermore, the sector is expected to grow by 46% by 2028, according to data from Statista Digital Market Insights.

(You may be interested in: Hackers stole AT&T customer records in the United States for six months).

The growth of e-commerce in Colombia has been driven by various factors such as a diversified offering, growing demand and the fact that the country hosts the largest e-commerce event in Latin America, the Effix Fair. This important event, which will take place during the Flower Fair in Medellín, from August 2 to 4, will feature more than 50 international speakers, including Jürgen Klarić, neuromarketing expert; Nicolás Obando, CEO of Coordinadora; and Stevenson Rivera, CEO of Grupo Effi.

These business leaders will share their perspectives and knowledge through educational conferences on the latest trends in digital marketing, logistics strategies, user experience and emerging technologies. For this fourth edition of the fair, They expect to receive more than 50,000 attendees and will feature the participation of more than 300 brands of service and product providers, manufacturers, agencies, platforms, communities and carriers..

(We also recommend: You’re wasting WhatsApp and didn’t know it: three tricks that will make your life easier).

One of the most anticipated guests at the event is American Jürgen Klarić, who is recognized worldwide as an expert in neuroscience applied to life, happiness and business. His work has led him to be one of the most influential and well-read men in the business world, transforming various companies and sales teams. Klarić will explain how networks and artificial intelligence can revolutionize sales, integrating human psychology with advanced technology to triple reach and close sales more effectively.

Another great guest is Nicolás Obando, who has led Coordinadora since July 2021, who will talk about e-commerce logistics and how his company has exceeded package delivery expectations. Obando, with more than 10 years of experience in e-commerce and dropshipping businesses, will share the strategies that Coordinadora has implemented to ensure on-time deliveries, reduce returns, and create an exceptional service experience for customers.

(Also: 5 out of 10 Colombians believe that technology helps in interpersonal relationships).

Stevenson Rivera, CEO of Grupo Effi, who at 33 years of age leads a business conglomerate that promotes e-commerce in Latin America through the brands EffiSystems, EffiCommerce and EffiX, will also be one of the main speakers. Rivera has founded and directed his companies in the IT and e-commerce sectors without external financing, reaching a turnover of more than 53 million dollars and leading a team of more than 300 collaborators in Colombia, Ecuador and the Dominican Republic. It is a great reference of knowledge and motivation for entrepreneurs of any level..

“At the Effix Fair we want to bring together all the players and those interested in e-commerce to talk about how to grow and multiply their digital sales using the latest technological tools. In addition, it is the ideal space for them to create strategic alliances and establish valuable relationships that contribute to the development of their businesses.”Rivera points out.

Other speakers who will share interesting educational talks on how to boost sales in the digital market will be Kenny Más Empresas, Amadeos Llados, Santiago Ospina, Mike Munzvil, Sara Montoya and Julián Otálora. These leaders will share their knowledge and success stories, providing valuable tools to transform the approach and boost results in e-commerce.

Besides, The fair will feature exhibition stands, training activities, networking spaces and opportunities to establish strategic alliances..