At the beginning of this week we told you about the new Cryofuze 5 thermal paste from CoolerMaster. However, rather than focusing on its performance or technical specifications, we couldn’t help but highlight that the company, in addition to selling it in different color variants, had decided to advertise it as an “AI thermal paste.”
With AI on everyone’s lips, even before its popularization with the arrival of ChatGPT, companies would have taken advantage of the term to include it in the marketing strategies of many of their products, but placing it in a thermal paste seemed to be going too far. far.
It seems that heThe criticism that this announcement has received throughout the globe has led Cooler Master to release a statement where it ensures that everything “it was a mistake” and that “AI thermal paste does not exist.”
In the statement, the company explains that it was a case of "loss of information in translation" (despite the term "AI" clearly appearing on the company's Chinese website), and that it does not accurately represent the capabilities of your thermal paste.
Subsequently, they explain that their thermal paste is the best in their catalog and that "As AI continues to push the boundaries of computing and generate more heat than ever, our thermal paste is here to ensure your components stay cool and perform at their best."
Naturally, it was clear that a thermal paste was not going to have AI or anything related to it, as we mentioned in the original news, but at least it seems that there is a limit that companies should not cross when it comes to embellishing their advertising campaigns too much. .
As for the fact that the paste, something that is only seen in the application process, has different colored variants, the company has not commented.
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