The expectation for this year, according to the study, is that 40% of people have a greater intention of purchasing products in person. Michell Escutia, commercial director of the company in Latin America, commented that this is part of a cultural aspect of both Mexico and the region, since it is more common for people in this area to go to places to touch the materials or try on the garments. before buying them.
The customer is anywhere
The characteristics of electronic commerce in Mexico are evolving and this means that businesses must be ready to satisfy their customers wherever they are. Thus, proposals arise to combine the different sales channels through the same integration.
Anna Aguilar, Adyen’s sales director, explains that this dynamic is called unified commerce and it is making more sense among businesses, because it improves the shopping experience for consumers, while stores obtain more data about the purchase journey. of their clients, which allows them to personalize their transactions.
On the other hand, clients will also have their own dynamics in which they will combine the virtual with the physical. For example, practically five out of 10 buyers will webroom, a practice that consists of comparing prices online within the physical point of sale, according to AMVO.
