Although cash is the king of payment methods, Comex knows that customers – who are not only painters – are already migrating to other payment methods such as debit and credit cards.
“If the pandemic has brought or left us anything good as an experience, it is that people were forced to pay with apps, with different types of cards, to access different types of credit, not just traditional banking ones, and our responsibility as a store is to make sure that we can receive them and accept them,” said Leonardo Centeno, head of payment methods and financial services at PPG.
The manager added that in stores, 32% of payments are made digitally and said that they are not satisfied with that percentage since they would expect to be at 45%, a percentage that they plan to reach in the next 3 and 5 years.
“In just three months we achieved 82% implementation in stores, that is, around 4,200 stores were achieved and it is planned to be completed by the end of June,” Comex highlighted at a press conference.
In 2023, Comex had sales of up to 1,700 million pesos with an average ticket of 1,300 pesos, an amount that they plan to increase to 7,000 pesos in times of special sales. Five out of every 10 liters of paint sold in the country are from the brand.
Add Comment