Currently, the new generations face a complex challenge due to factors as diverse as unemployment, job instability and informality or the lack of access to financial products, added to other macro facts such as the rise in interest rates or the devaluation of the currency, which has promoted that each year it is much more challenging for this type of people to be able to have economic stability and access their own patrimony.
(The first hospitality forest in the world).
Despite this, an investigation carried out by the specialized medium Bankrate, carried out by the research firm YouGov, found that Most Gen Z and Millennials want to own a home one day, however their biggest hurdle is affordability.
Among more than 3,926 surveys of people of these generations, the report revealed that 74% of American adults still consider homeownership the number one hallmark of achieving the so-called “American Dream,” outpacing the possibility retirement (66%) or a successful career (60%).
Also, of that total, 2,529 indicated that they do not own a home due to reasons as diverse as insufficient income and rising home prices.
(This is the formula you should consider when buying a home.)
Much of this situation that new generations are going through around the world led LOKL, a Colombian startup, to propose an innovative collaborative investment model that brought together more than 1,000 young people to invest US$1 million in exclusive hospitality projects in the country and build a community that owns unique properties in the market.
The first project was Indie Universe, a creative coliving, located in the city of Medellín, which managed to transform the idea of a lodging and work space and which has nothing to envy to the campuses of companies such as Facebook, Google or Applesince it has places designed to live, create and grow in community.
The second, which will begin construction this year, will be in an area with high potential such as Peñol – Guatape, a great tourist attraction where the first hospitality forest in the world will be built, known as Nido de Water.
The latter is one of the real estate projects that is currently open on the platform and that seeks new generations to participate with an investment that starts from $10,000,000, which can be paid in up to nine installments of $1,235,000.
(The types of subsidy that you can access to buy a home).
Camilo Olarte, CEO of this Startup, explains that technologies are a disruptive solution in the face of a discouraging panorama where more and more people of this age want to have their own assets, but the current context usually poses various difficulties, causing most of them to They do not have the economic capacity, nor the time or knowledge to obtain a good investment. In this sense, these tools break “glass ceilings” and build digital communities around a common goal: to grow socially and economically.
“LOKL’s vision is to be a participation mechanism for the new generations to invest in the future in which they want to live. We imagine a platform where there are opportunities for growth in investment within the real estate sector, in projects around all the big cities of the world and different sectors of the economy, and that are investments with a great possibility of return, but with moderate risk. so that, thus, everyone can create a solid patrimony”, Olarte stated.
The promise of value that this platform makes is not simply the fact that it generates returns above 15% or that it is a more agile and secure option to carry out an investment, but rather the idea of being part of a community building the future of cities, for that very reason, they offer benefits as diverse as discounts in each of the spaces in rent and services; the invitation to exclusive events and educational content on finance, among other things.
In addition, users who participate in these projects will be able to monitor the growth of their assets in real time through the platform, communicate with other partners, and will have the opportunity to have a safe haven investment that is prepared for dollar rises. since it is in the hospitality sector which dollarizes its rates and has a large international audience.
“In the end, what we are looking for is that this future of the collaborative economy really has a principle that goes beyond shared income or assets that are exclusive to large investors. Here, the communities can be the owners of these through participation units and precisely where there is that potential to be more efficient and sustainable”, highlighted the CEO of LOKL.
It should be noted that this startup designed its model under the idea of a collaborative economy, which is becoming stronger worldwide and should reach 1.5 trillion dollars in 2024, from 373.7 billion dollars in 2019, at a rate compound annual growth rate (CAGR) of 31.9%.
Camilo Olarte foresees that with this model, which is increasingly essential to generate value in the new generations and promotes a positive social and economic impact, it will allow him to open more than five projects, raise more than 10 million dollars and get more than 10,000 investors in the coming years who will have the satisfaction of having their own assets and investing in the future of cities.