Coca-Cola Ultimate: what it tastes like and how to get the soda made for gamers

Could it be that gamers’ taste buds are special? Apparently for Coca Cola, it is so. The company announced the launch of Coca-Cola Ultimate, a limited edition for gamers that was made possible through an agreement with developer Riot Games, the makers of League of Legends.

Coke Ultimate, available in regular and sugar-free versions, will go on sale starting June 12 in stores in the United States and Canada for a limited time only. For the rest of the world, those interested will be able to consume the carbonated drink only without sugar from the next few days.

But what will Coke Ultimate to be designed for gamers? What does a product of this nature taste like? The truth is that not even Coca-Cola itself will tell you: the only solution is to go to the nearest store (if you’re lucky) and drink the soda.

“We will never answer that question”Oana Vlad, Coca-Cola’s senior director of global strategy, told . “They are mysterious flavors. But they always have to taste like Coca-Cola. The flavor profile is always, say, 85-90% Coke. And then that 10 or 15% of something unexpected”.

So all you have to do is search and treat yourself. We recommend buying two so that you keep one as a souvenir, because Coca-Cola does not usually standardize productions with special flavors or collaborations of this type. They are unique experiences and that is what you will have to face.

Strange flavors in the soda industry

Coke Ultimate it is one of many attempts by the industry to attract the curious from around the world. Let’s see other cases that are worth remembering.

In 2019, Coca-Cola brought out the limited edition flavor “Coffee flavored Coca-Cola” in several countries, combining the classic taste of Coca-Cola with notes of coffee. As if sugar is not enough in your veins already…

For the year 2017, Pepsi bet a limited edition called “Pepsi Fire”, which had a hot and spicy flavor with hints of cinnamon. You have to be daring, but Pepsi did explore new limits.

Fanta bet on the soda “Fanta taste of ice” in 2018, a refreshing variant with menthol notes that provided a sensation of freshness with every sip.

Finally, in 2014, Dr. Pepper introduced the limited edition flavor “Dr. Cherry Vanilla Pepper”, combining the classic flavors of cherry and vanilla with its distinctive taste of cola. Let’s say they didn’t get out of the script, but something is something.

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