Coca-Cola targets the gaming audience

Angie Segura, director of innovation for Coca-Cola Latin America, explains that this collaboration arose through Coca-Cola Creations, an innovation platform that leverages culturally relevant topics, creative topics, and topics of interest to consumers. According to the expert, video games are very important globally.

Segura shares that Coca-Cola Creations seeks to always be innovative in its trends and that, above all, they interest its consumers. He adds that this collaboration is an invitation to all players so that they can enjoy this flavor thought of one of the most relevant video games.

Gamaliel Solano, director of relations for Riot Mexico, explains that people who enjoy video games seek to live experiences inside and outside of them, for which he adds that Riot always seeks to provide new experiences to its players, “we produce music, we have virtual bands who are born from LoL, K-pop bands, Hip-Hop, Trap and metal bands, we explored the world of animated series like Arkane and now we collaborate with Coca-Cola to offer this type of experience”, says the expert .

In addition to offering video game players a drink, Gamaliel Solano explains that by scanning the drink’s QR code, LOL players will be able to complete “ultimate” missions that will unlock exclusive emotes.

Coke Ultimate

This new flavor made together seeks to provide you with an experience based not only on the game, but according to Gamaliel Solano, that the flavor is inspired by the experience points of the game. They asked themselves: what would its flavor be? Now it is materialized and without sugar.

Angie Segura adds that this edition is limited and that all the Coca-Colas that come from Creations are only for sale in a period of approximately three months. Its launch to the public will be at the end of June.

“What I love about the collaborations that Coca-Cola Creations do is that it always maintains the profile of Coca-Cola as our iconic brand, but with some flavor overtones that make the collaborations unique,” ​​says Angie Segura.

The collaboration between Coca-Cola and Riot

In addition to having one of the video games with millions of active players, Coca-Cola decided to collaborate with Riot because of the values ​​it has as a company. Innovation director for Coca-Cola Latin America comments that they always seek to collaborate with companies or people who share his passion and vision.