Claudia Sheinbaum begins her path as president and streamer

However, what is not possible is to unify accounts, so if this move is made, Sheinbaum would have to delete his channel on which he has more than 3,800 uploaded videos, between long format and Shorts, some of which have exceeded half a million views.

This strategy, according to sources close to the matter and consulted by Expansión, depends entirely on a decision between the owners of the channel, unlike the Mexican government channel, which does not change its name, but its image to correspond to the president in turn. .

Can politicians monetize their content?

No, when it is an official channel. For example, the Mexican government channel, due to YouTube policies, cannot be monetized; However, the personal channels of political figures could obtain money, but this does not happen in the case of Sheinbaum or AMLO.

In fact, in January 2021, López Obrador himself denied that he received money for morning broadcasts. “I have the obligation to inform and the people have the right to information,” he commented, adding that even if the money was used for “support (…) it is still a commercial act.”

In the event that users detect (or have detected when López Obrador was president) the presence of advertising in the morning broadcasts, there are several explanations as to why ads appear if these channels do not monetize.

According to the YouTube Partner Program (YPP), if a video meets community guidelines, it can include advertising to generate revenue for the platform, regardless of whether the creator monetizes their video or not. content.

Another reason why there could be ads on a channel that does not monetize has to do with pending payments for the use of third-party intellectual property content, that is, a creator has used someone else’s music or videos and it is necessary to pay them. to the original artist.

What will happen to AMLO’s channel?

The former president can use it in the way he prefers. From now on, if you wanted to use it to upload content about your life in La Chingada, your ranch located in Palenque, Chiapas, you could do so. It can even become a way to generate profits, through partnerships with brands, as influencers do.