Spring by Citi brings value to all organizations by integrating consumer payments with treasury management, bringing together the needs of corporate treasury, e-commerce teams, and business teams.
“Spring by Citi is an important part of Citi’s ongoing commitment to providing innovative payment solutions,” Kirestian said.
It should be noted that Spring by Citi was developed and launched in record time, going from the idea generation process to launch in 18 months, using Design Thinking, development and Agile methodologies. The solution was initially launched in 2020, during the COVID-19 pandemic and customers’ shift from their physical sales channels to online.
Spring by Citi is now available in Mexico, Brazil, the United States, Canada, the United Kingdom, Ireland, Germany and the Netherlands.