Chocolatier plans vegan Nutella: What will this version be like?

This article was originally published in English

He [gigante del chocolate Fererro](food company Ferrero) launches a vegan version of the popular Nutella spread, which will go on sale in the Italian supermarkets this fall. Nutella’s origins date back to World War II, when cocoa was limited and expensive. As a result, the chocolatiers They looked for new ways to make their products using ingredients such as hazelnut.

Nutella’s journey began in 1964 with the selling your first jar hazelnut spread in Piedmont, Italy. The company’s iconic logo appeared around the world the following year, and sales expanded from Italy to Germany, France and Australia.

Nowadays, the well-known chocolate and hazelnut spread is present in cupboards around the world. However, people who opt for a flexitarian or lactose-free diet have had to look for other alternatives to satisfy your cravings for nuts due to the dairy additive in the product.

Fererro hopes that its mission to serve new food trends through its spread of plant origin delight these households. The news of the arrival of Nutella Plant-Based comes after a year of significant production growthwith a sales increase of 20%, obtaining 500,000 tons.

The CEO of the VèGè Group, Giorgio Santambrogio, confirmed Fererro’s announcement via LinkedIn, saying his company is “proud to be the first retailer to be informed of Fererro’s innovations.”

What you need to know about plant-based Nutella

The newly launched version of the spread aims to reach consumers’ homes mainly flexitarianswho are actively seeking to reduce animal products in their diets. It is estimated that in Italy about 12 million people belong to this category.

In addition, the product will be aimed at those who are lactose intolerant, since The new Nutella recipe Plant Based only contains plant-based ingredients. Fererro insists that the taste of this new version of Nutella will remain the same.

The Nutella Plant Based brand was registered last December in Italy and Germany. The new product enters the flourishing Italian market for plant products, with a vegan alternatives market valued at around €680 million, of which dairy alternatives account for around €310.4 million in sales.