Chinese smartphone brands are gaining ground in the Mexican market

For its part, Apple has strengthened its position with a growth of 5.5%, to reach a share of 16.8%. Although its products are traditionally expensive, the strategy of maintaining previous generations in the market has expanded its customer base.

Motorola, Xiaomi, Apple and OPPO have captured the attention of the Mexican consumer by collectively gaining 31.2% market share. “This gain is explained by its ability to offer technologically advanced devices at competitive prices,” The Ciu highlighted.

And the least favorites?

Although it continues to dominate the market, Samsung registers its lowest level of participation in a decade with 29.6% as of 3Q-2024, against its 35.6% as of 2Q-2019. With this, he returns to the 20-point barrier for the first time in 10 years.

The Ciu attributes the 6-point drop to the fact that its devices are already identified “as having an unfavorable relationship in price and benefit, less technologically competitive, with prices more than 20% higher than similar or superior alternatives and more attractive in technology and style.” ”.

The consultancy adds that its emphasis on premium and folding models has not found sufficient preference in a market largely focused on equipment under 15,000 pesos.

Something similar has happened with Huawei, which has also suffered the impact of geopolitical restrictions by not being able to access technology from the United States. And although the brand has managed to overcome this situation and even report growth in its sales, this is more a reflection of the Chinese market than the Mexican one.

From 2Q-2019 to 3Q-2024, the drop for the company was from 12.1% market share to 7.3%, that is, 4.8 points less.

As of the third quarter of 2024 in Mexico there are 150.1 million active mobile lines. The total value of the Mexican smartphone market is estimated at 149.4 billion pesos for this year, according to data from The Ciu.