China advances its regulation to identify content made with AI

Although these policies had already begun to be implemented in the Asian country through other regulations, this new regulation adds new considerations, such as the fact that platforms that publish this type of content without detailing that it was generated by AI or have an appropriate classification.

That is, from now on, Chinese companies and social media platforms operating in that country will face more legal and financial risks if they do not implement the measures correctly.

It should be remembered that there are already efforts to regulate the malicious use of AI on socio-digital platforms, such as the European Union AI Law or the bill that was approved in California this month.

However, China’s plan is ahead of those other regulations in terms of content moderation, Angela Zhang, a law professor at the University of Southern California, told Wired, as it is a stronger demand by the government to “ensure political alignment in chatbot services.”

According to the EU AI Law, AI content must be marked in a machine-readable format with the reliability of being detected as having been artificially generated or manipulated.

In fact, several companies such as Google, Meta, Microsoft, TikTok or even OpenAI joined the Coalition for Content Provenance and Authenticity (C2PA); However, the most important difference with respect to regulation in China is that in the West these types of actions are voluntary, while in the Asian country they will be mandatory.

Likewise, they are taking the control they have over companies and social media platforms to the next level, because in addition to requesting ways to identify content, they have also asked that they filter user content in search of AI, something that does not happen. in the West.

For now, the labeling regulation around AI is in the middle of a public analysis until October 14. After that, it will likely take several months for it to finally be approved and come into force.