ChatGPT will boost the massification of 5G

“It comes with the transition of technology, 5G is highly connected with AI, although in the region there are currently more smartphones with 4G connection, we believe that by the first half of 2024 more than half of smartphones will have support of the latest generation, even in lower ranges, not only premium”, Alexander Rojas, manager of corporate sales in Latin America for Mediatek, pointed out in an interview with Expansión.

This trend will also help companies specialized in chipsets, such as Mediatek, Qualcomm or Samsung, to have a better entry into the mid-range and low-mid-range smartphone market, where the placement of the latest generation chipsets will also become a necessity. For the users.

“What people don’t think is that to use ChatGPT you need a lot of computing power, if there weren’t powerful processors you couldn’t use this tool on smartphones, therefore the interest of users is directly connected to the massification of new technologies”, Rojas specified.

Recently, a study by financial firm UBS also revealed that an average of 13 million unique visitors had used ChatGPT per day in January, more than double the December level. And many of these users are not only using the tool on their desktop computers, but accessing it directly on their smartphones.

More demanding medium ranges

The arrival of new tools to smartphones is causing users to become increasingly picky when it comes to buying a smartphone. Tony Chen, general manager of Latin America at Xiaomi, pointed out at the launch of the new Redmi 12 Series, that from the position of manufacturers they have had to listen more to users.

“The fan base that we have around the region helps us to know what features of the phones they find most interesting and useful, which means that when developing we look for devices with more latest technology tools at prices that are more accessible, which has changed the profile of our users of different ranges”.

According to the analysis firm The CIU, in Mexico the adoption of upper-middle ranges has increased, because users are looking for more powerful equipment, but also because the development of new mid-range smartphones is a business that technology companies they start to leave

“The increase in the proportion of medium and high ranges that reaches a coefficient of 86.7% is due to the desire and effort of users to have equipment with greater capacities and better technological characteristics. However, it is also the result of the abandonment of the offer of low-end equipment by the most important manufacturers in the country”.