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Bolsonaro confirms candidacy for re-election and seeks to conquer female electorate

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On Sunday, Jair Bolsonaro made his campaign for re-election official in front of hundreds of his followers who packed the Rio de Janeiro sports center. Between hubbub, chants and prayers, the president appeared accompanied by the first lady Michelle Bolsonaro, to whom he dedicated public expressions of affection. On stage, both were the protagonists with speeches that aimed to highlight the achievements of the government and the alliance with traditional political parties.

With information from our correspondent in Brazil, Sarah Cozzolino

The intense participation of the first lady in this presentation is not accidental, but it would obey a new campaign strategy: “woo” the female electorate, since recent polls indicate that only 25% of female voters would be willing to offer her their vote. vote. With more than 80 million female voters, women make up more than half of the Brazilian electoral roll.

Brazilian women make up the sector of the electorate that most rejects the extreme right.  In the photo, the presidential couple at the beginning of Bolsonaro's term.
Brazilian women make up the sector of the electorate that most rejects the extreme right. In the photo, the presidential couple at the beginning of Bolsonaro’s term. Photo: REUTERS/Ricardo Moraes

Aware that victory could depend on the female vote, Michelle Bolsonaro has become a key character in this campaign, and she demonstrated this yesterday during her speech. “They say he doesn’t like women.” But it is the one that passed the most laws to protect women: Seventy laws!”, the first lady highlighted in front of 10,000 people gathered at the sports center.

Reactions after speech

The complicity that both figures presented on stage had an effect among those attending the rally, “It was beautiful, moving… I saw many older adults trying to save this country, not to let it fall into the hands of the left… I saw Jair’s love for Michelle and hers for him,” Michelle, a supporter of the president, told RFI.

Also read: “‘Bolsonaro wants to repeat Trump’s script’ in the October presidential elections, says expert”

Moved by the words of the first lady of Brazil, Edna, she also commented, “I feel a joy, seriously. I leave here with a light heart, confident and safer than ever in our Brazil”.

In front of a stall selling Brazilian flags, Margot hurried to buy one and another with the image of Jair Bolsonaro. “I am going to hang them in my windows so that the whole world can see that Bolsonaro is the best president that has ever existed.”

Brazilian women make up the sector of the electorate that most rejects the extreme right. According to the polls, so far former president Lula da Silva, 76, has the advantage with 44% of voting intentions, followed by Bolsonaro with 33%.

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