Blumer, the app that promises to pay with crypto to view content

Blumer is a social network that was developed by the entrepreneur Ernesto Ruíz, also considered the crypto Marck Zuckermberg of Latin America. This app seeks that users receive compensation for the time they spend on the platform.

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Ruíz, CEO of Blumer, explains that currently the Internet advertising market in Latin America exceeds 30 billion dollars, but that money is often not evenly distributed.

In this sense, advertisers receive less than digital marketing platforms, which usually keep a high percentage of income. Therefore, with Blumer, the user can interact with advertisements that allow him to generate rewards for viewing them.

This is stored in a in-app crypto walletn. “The user chooses how he invests his time and what he earns with it, so we open the door to entrepreneurs, MSMEs and content creators to show themselves and strengthen their communities,” said Ruiz.

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Likewise, the platform allows making transactions and payments with a QR code in allied establishments and cashout to a Daviplata account.

Along with this, the algorithm grants all users up to 60% organic reach in their publications, since currently this figure does not even reach 7% on other platforms.

Regarding personal data, all of them are covered by the Law for the protection of personal data, that is, Law 1581 of 2012. Along with this, they are in the process of certification of the ISO 27001 standard.

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The company’s goal is to reach the first million users in December, five million in 2023 and 50 million in 2027.

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