President Joe Biden meets this Thursday at the White House with executives from Live Nation, Airbnb and other companies to highlight a campaign by his government to end the so-called hidden costs (“junk fees”), which take consumers by surprise. customers.
Biden made fighting hidden costs a priority in his State of the Union address and has called for ending them through laws, regulations and private sector action.
At this Thursday’s event, Biden is set to announce steps taken by some companies to eliminate those fees, which customers only learn about at the time they have to pay.
This consumer defense campaign is part of his message to voters, ahead of his aspiration to a second term in 2024, that the government can help improve their lives.
Live Nation, the Beverly Hills, California-based company that hosts concerts and other live events, will announce that beginning in September it will disclose to customers the full purchase price of tickets with all fees included, and Ticketmaster will give customers the option to see the total prices of all live shows on its platform.
New York-based SeatGeek will make it easy to find tickets with their full price.
San Francisco-based hosting company Airbnb introduced full prices in December, when Biden called on companies to stop hiding fees.
“President Biden has sought to reduce costs for working families by lowering inflation, capping insulin prices for the elderly, and eliminating hidden fees,” National Economic Council Director Lael Brainard said in a statement. .
“More businesses are heeding the president’s call to let Americans know up front what they’re paying so they can save money,” he added.
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