In a leap towards modernity in its operations, the Bogotá bookstore La Dacha, specialized in Russian and Eastern European literature, announced the implementation of new technologies to improve its operations, inventories and payments, through developments based on artificial intelligence.
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In this way, the bookstore migrated to Karrot, a point of sale software for micro and medium businesses.
This application integrates all marketing and sales channels into a single software with various technological solutions, which optimizes and streamlines the administrative operations of the bookstore.
“Today, small and medium-sized businesses such as drugstores and supermarkets modernize their commercial structures in order to optimize times in their procedures. Bookstores cannot be oblivious to this reality, so we decided to incorporate Karrot and we have seen a significant improvement in our sales and marketing of our books.”stated Sebastián Jaramillo.
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Its owners explain that previously, for inventory management, for example, With the arrival of about 200 books, they had to upload and digitize them one by one manually, which required a workforce that could take up to two weeks.
Today with Karrot, which synchronizes inventories with digital marketing channels, that same operation takes only one hour, which not only saves time but also resources and energy that today are dedicated to improving sales channels from the generation of promotions to through social networks.
“Another use that we have with Karrot is that our customers, based on the purchases they made in our bookstore and with the use of artificial intelligence tools, will be able to find new recommendations on their next visits that will be tailored to their preferences. literary, as Netflix does with its series and movies,” explained, Sebastián Jaramillo.
According to the owners of La Dacha, which takes its name from the Russian houses that are in the middle of the countryside and contain antique objects, the end customer experiences peace of mind in the purchasing experience since they automatically obtain their electronic invoice and for them, These sales are recorded automatically with Karrot, which allows them to have real-time data on the financial situation of the business.
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