B2B e-commerce also drives the industry in Mexico

Cas Nieskens, general director of Sana Commerce for Latin America, mentions that the digital approach in trade between businesses is important, since it allows to simplify the relationships between them and, in fact, strengthens them, due to a series of advantages, such as programming of products to supply stocks at the necessary times.

Specialists report that adopting a B2B electronic commerce platform also offers added value to the shopping experience, since through it prices and previously negotiated offers are automated.

On the other hand, Nieskens states that this approach should take advantage of the fact that millennials are beginning to take charge of online businesses and transactions, therefore they are already accustomed to digital dynamics and have the ability to transfer them online. shops to make them evolve.

Likewise, he highlights that it is not a decision that only large companies should take, since it is also a field that small and medium-sized companies can take advantage of without having a large investment.